Did you know that the conversion rate for visitors who land directly on a product page is around 7%? That should blow your mind when you consider the conversion for visitors who land on the homepage is only 2-2.5%. That means visitors are 3x more likely to convert if they land directly on your product page. So, I guess your product pages better be on point if you want to get those sweet, sweet conversions.
But ecommerce conversion is a tricky business. Everything from your font choice to the color of your “Buy Now” button has the potential to influence your conversion rate. But we’ll let the conversion specialists worry about testing the millions of different variations. We want to talk about the essential elements that every successful product page needs to increase conversions.