California Consumer Privacy Act

By Rebecca Sentance June 18th 2019
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
The legislation, adopted by the European Parliament in 2016, formally came into force on the 25th May 2018, and the months leading up to GDPR’s enforcement saw businesses and marketers across the world racing to comply with its requirements by this deadline. Repermissioning emails were sent in droves, new marketing technology was created to track consent, and websites were blocked to EU visitors on “GDPR day” in a bid to give their owners more time to comply.

 

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