It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.
Santa Barbara, CA – 08/21/19
Force Authorization Scam
An authorization code is an alphanumeric password that authorizes a purchase. A force authorization may be required for times when a merchant’s payment terminal cannot connect to the network or the amount of the sale is above a predetermined amount. The authorization code allows a merchant to bypass the process by manually entering a previously obtained authorization code.
Recently, two Santa Barbara downtown businesses fell victim to a credit card authorization fraud scheme. Based on the recent events, we would like to inform businesses of the scheme presented and ways in which to defend your business from such incidents.
Common scams include both over the phone and in person transactions.
Example 1: The suspect/customer enters the store and attempts to make an expensive purchase. When their credit card is denied, he or she will likely pretend to be upset and act as if he or she is contacting the bank. The suspect(s) will hand you their personal phone and have you speak with the (fake) bank representative, who will provide you a force authorization code. A later chargeback will result and the merchant will be at a loss.
Example 2: The suspect/customer will arrange for a transaction and provide the credit card number and an alias. The customer will provide the authorization code once the card declines to force the fraudulent transaction through. A rapport is usually generated prior to the actual transaction to cause the employee to further believe the transaction is legitimate.
* Never enter an authorization code given by a cardholder to force a transaction. Always contact the cardholder’s issuing bank yourself to obtain the valid code.
* Ask for identification, especially for expensive transactions made over the phone to verify the identity of the caller. This can be sent to you (the merchant) via fax, email, or text.
* Do not hand your payment terminal to the customer as the customer may enter the fraudulent authorization code themselves without your knowledge.
Doing too much social media posting (posting too often, displaying the wrong things, or being present on the wrong social channels) can harm your strategy.
Why is This Happening?
Social media users understand the purpose of advertising, so they tolerate it. However, they don’t always recognize the content presented to them in their news feeds as being promotional.
People follow brands on social media because they offer engaging, exciting, and valuable content. Once they start seeing too much unoriginal and repetitive content, they realize that they are simply targets for advertising. They become frustrated and irritated because the brand they’re following isn’t creating anything innovative or new.
You can only hurt your efforts by posting daily, let alone multiple times daily! You are destroying your brand! When your audience gets sick and tired by the same message, you have lost the war before even starting the battle!
Yes! This is true!
Last December, I wrote an article on LinkedIn with the title: When the past 12 months give you lemons…
Little did I know that a few months later, a GREAT human being would enter my life. I am talking about Zack Friedman!
First time in my career have I seen such a genuine marketing campaign, such a dedication and respect to everyone who messages Zack. He always replies, has a word of encouragement and his positive attitude shines through his every word, his every action.
I strongly suggest you get a copy and dive in to this book. It has become my go-to daily inspiration.
A small quote:
The secret to an extraordinary life starts with five simple changes that anyone can make. No matter who you are, where you come from, what you do for a living, or how much money you have, everyone has a shot at greatness.
I literally can’t let this book down. After I read it in its entirety, I also ordered it for my Kindle device. I open a random page every day and there is at least one gem of wisdom, empathy, and optimism to get you to the next step in life.
I will not post any spoilers. Go get this gem! It will lift you, inspire you, get your power on!!!
Do you ever find yourself just breathing a sigh of relaxation after a stressful day?
This is the exact feeling once you step into Goleta Coffee Co.
A true gem in Santa Barbara, that has stood the test of time for 22 whole years.
Under new ownership, three amazing women, the welcoming feeling is apparent from the first moment you enter their store.
A lot of changes that do not shock but are really welcoming, their passion to make you feel at home, their amazing selection of teas, coffees, smoothies, sandwiches and so much more.
This is not your average Coffee place. You can take your laptop, work while sipping your favorite drink, or have a meeting.
Quiet, welcoming, cozy, and inspiring.
What else can you ask of a home away from home?
Go check them out and this place will become your to-go-stress-relief.
They are open seven days a week.
Goleta Coffee Co is located at: 177 S Turnpike Rd, Santa Barbara, CA 93111, next to Vons.
I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.
Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.
So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.
If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!
We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Have you ever witnessed a great meeting between two professionals? I am sure you have. And then … Oh we will certainly keep in touch, let’s do this!
One person sends information and shows their excitement, while the receiving party never responds.
Here are some basic rules for this game:
We all want our small businesses to succeed. So when someone shows genuine interest and acts on their side, do the same.
It’s very impolite to not respond to messages.
It shows that you are either not taking your business seriously, or that you simply don’t care.
Good collaborations don’t come by the dozen, nor do they knock on your door often.
So take this advice to heart.
Show other professionals that you mean what you say.
Thank them if they promote your business on their website, blog etc.
Act on your verbal promises, such as: Let’s get together and talk next week.
Nobody will beg or ask you twice. You are either a go-getter and want to take your business to the next possible level or you don’t.
It’s as simple as that.
Don’t expect second and third chances. We are all trying to help each other, lift each other up and succeed.
REPLY to your messages.
Don’t hide behind the lame “I am busy” excuse. We are all busy.
Show that you are as interested as you first said you were.
Get organized. It takes a village people!
The Most Effective Ways To Protect Your Small Business From Cyber Attacks
by Jeff Charles
Okay, I’m going to start with a question.
What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat?
Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small business owners need to pay attention to.