Category: Business

Social Media Posting: Can You Overdo it?

Doing too much social media posting (posting too often, displaying the wrong things, or being present on the wrong social channels) can harm your strategy.
Why is This Happening?
Social media users understand the purpose of advertising, so they tolerate it. However, they don’t always recognize the content presented to them in their news feeds as being promotional.
People follow brands on social media because they offer engaging, exciting, and valuable content. Once they start seeing too much unoriginal and repetitive content, they realize that they are simply targets for advertising. They become frustrated and irritated because the brand they’re following isn’t creating anything innovative or new.
Read the Full article here
You can only hurt your efforts by posting daily, let alone multiple times daily! You are destroying your brand! When your audience gets sick and tired by the same message, you have lost the war before even starting the battle!
RESPECT your potential buyers!

 

Radio Stations and Indifference

I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.

Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.

So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.

If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!

Ads and Honesty

We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Thank you
RESPECT your audience, and your brand.

Collaboration Opportunities and Follow Up

Have you ever witnessed a great meeting between two professionals? I am sure you have. And then … Oh we will certainly keep in touch, let’s do this!
One person sends information and shows their excitement, while the receiving party never responds.
Here are some basic rules for this game:
We all want our small businesses to succeed. So when someone shows genuine interest and acts on their side, do the same.
It’s very impolite to not respond to messages.
It shows that you are either not taking your business seriously, or that you simply don’t care.
Good collaborations don’t come by the dozen, nor do they knock on your door often.
So take this advice to heart.
Show other professionals that you mean what you say.
Thank them if they promote your business on their website, blog etc.
Act on your verbal promises, such as: Let’s get together and talk next week.
Nobody will beg or ask you twice. You are either a go-getter and want to take your business to the next possible level or you don’t.
It’s as simple as that.
Don’t expect second and third chances. We are all trying to help each other, lift each other up and succeed.
REPLY to your messages.
Don’t hide behind the lame “I am busy” excuse. We are all busy.
Show that you are as interested as you first said you were.
Get organized. It takes a village people!

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

by Jeff Charles
Okay, I’m going to start with a question.
What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat?
Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small business owners need to pay attention to.

 

FULL ARTICLE HERE

What’s the difference between shyness and introversion? And how can companies help introverts thrive? A Q&A with Susan Cain — ideas.ted.com

In this overscheduled, overstimulating world, it’s no surprise that many of us feel like introverts at some point during our days. In an excerpt from The TED Interview podcast, writer Susan Cain talks about how workplaces can better support people’s quieter side and what helped her conquer her fear of public speaking. In 2012, Susan…

via What’s the difference between shyness and introversion? And how can companies help introverts thrive? A Q&A with Susan Cain — ideas.ted.com

Get Organized for success

Are you a one man show? Do you own a small business that provides services? Do you feel stressed and are wearing every possible hat to run your business?
Here are a few tips that can help you succeed:
You need a business manager, who will streamline all your procedures to help you actually have the much needed time provide your services to your hard earned customers.

You need a website and a Social Media presence to get the word out.

You need a calendar that will help you organize your day and appointments.

You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.

If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.

You need good bookkeeping, billing and collecting payments.

I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.

Why companies should try to disrupt themselves? — A Better Man

When new tech-driven players start eating away at your business from all sides, the answer is more complicated than “adapt or die.” You need to apply a “disrupt from within” approach to your business before competition forces you to. But it is important to understand or least notice that you are being disrupt and try […]

via Why companies should try to disrupt themselves? — A Better Man

One Good Reason to Comply with CCPA Now

GDPR is in full force. And CCPA, California’s new data privacy regulation, is set to be effective from January 1, 2020. Is your organization ready? Here’s the case for taking action now and some facts about compliance, writes, David Jones, VP of Product Marketing for Content Services at Nuxeo.

When the EU’s General Data Protection Regulation (GDPR) went into effect in May 2019, it introduced organizations to far-reaching data privacy legislation and forced them to understand the requirements of complying with such laws.

Then, California joined the party, establishing early 2020 as the deadline to comply with the California Consumer Privacy Act (CCPA). This sets the stage for what could be numerous state laws holding businesses that operate in the U.S. accountable for the protection of personal data. But with the CCPA deadline now just months away, only 14% of companies report being CCPA compliant.

Read the full article here