What’s the difference between shyness and introversion? And how can companies help introverts thrive? A Q&A with Susan Cain — ideas.ted.com
In this overscheduled, overstimulating world, it’s no surprise that many of us feel like introverts at some point during our days. In an excerpt from The TED Interview podcast, writer Susan Cain talks about how workplaces can better support people’s quieter side and what helped her conquer her fear of public speaking. In 2012, Susan…
Why companies should try to disrupt themselves? — A Better Man
When new tech-driven players start eating away at your business from all sides, the answer is more complicated than “adapt or die.” You need to apply a “disrupt from within” approach to your business before competition forces you to. But it is important to understand or least notice that you are being disrupt and try […]
GDPR is in full force. And CCPA, California’s new data privacy regulation, is set to be effective from January 1, 2020. Is your organization ready? Here’s the case for taking action now and some facts about compliance, writes, David Jones, VP of Product Marketing for Content Services at Nuxeo.
When the EU’s General Data Protection Regulation (GDPR) went into effect in May 2019, it introduced organizations to far-reaching data privacy legislation and forced them to understand the requirements of complying with such laws.
Then, California joined the party, establishing early 2020 as the deadline to comply with the California Consumer Privacy Act (CCPA). This sets the stage for what could be numerous state laws holding businesses that operate in the U.S. accountable for the protection of personal data. But with the CCPA deadline now just months away, only 14% of companies report being CCPA compliant.
We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:
You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
You create constant questionnaires that basically have the same content, hoping to engage more people.
You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.
Businesses’ Core Functions Are More Vulnerable to Hackers
Companies are connecting behind-the-scenes business software to the internet, meaning that the systems that run their accounting, supply chains and other core functions are increasingly vulnerable to hackers.
As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
DELETE dormant or outdated accounts.
Make sure your headline represents who you are and what you do.
Update your accounts regularly.
Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
Make sure that your website and other pages state clearly what is is you do.
Make sure your contact information is accurate and easy to find, so that people can contact you!
NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contactme. I am here to help.
Nobody Gives a Damn How Many Followers You’ve Got — The Art of Blogging
Apparently it’s easy to get zillions of subscribers to your blog – Just follow a few simple steps, work hard, and write good stuff. I know this, because there are a ton of pro-blogging sites which are eager to dispense the wisdom of their own success whilst making you feel inferior for having less than […]
How To Reduce Credit Card Fraud On Your Online Store
By Robirt Kong,
Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. Unfortunately, as growth in online payments continues to climb so do instances of credit card fraud. In fact, Aite Group estimates that card-not-present (physical card not present during a transaction) fraud is expected to increase to $7.2 billion by 2020.