Category: Business

Why companies should try to disrupt themselves? — A Better Man

When new tech-driven players start eating away at your business from all sides, the answer is more complicated than “adapt or die.” You need to apply a “disrupt from within” approach to your business before competition forces you to. But it is important to understand or least notice that you are being disrupt and try […]

via Why companies should try to disrupt themselves? — A Better Man

One Good Reason to Comply with CCPA Now

GDPR is in full force. And CCPA, California’s new data privacy regulation, is set to be effective from January 1, 2020. Is your organization ready? Here’s the case for taking action now and some facts about compliance, writes, David Jones, VP of Product Marketing for Content Services at Nuxeo.

When the EU’s General Data Protection Regulation (GDPR) went into effect in May 2019, it introduced organizations to far-reaching data privacy legislation and forced them to understand the requirements of complying with such laws.

Then, California joined the party, establishing early 2020 as the deadline to comply with the California Consumer Privacy Act (CCPA). This sets the stage for what could be numerous state laws holding businesses that operate in the U.S. accountable for the protection of personal data. But with the CCPA deadline now just months away, only 14% of companies report being CCPA compliant.

Read the full article here

Basic Marketing Rules

We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:

  1. You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
  2. You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
  3. You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
  4. You create constant questionnaires that basically have the same content, hoping to engage more people.
  5. You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
  6. Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
  7. HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.

 

Businesses’ Core Functions Are More Vulnerable to Hackers

Companies are connecting behind-the-scenes business software to the internet, meaning that the systems that run their accounting, supply chains and other core functions are increasingly vulnerable to hackers.

 

Read the full article HERE

 

 

 

 

Mistakes that create risks

As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
  1. Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
  2. DELETE dormant or outdated accounts.
  3. Make sure your headline represents who you are and what you do.
  4. Update your accounts regularly.
  5. Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
  6. Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
  7. Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
  8. Make sure that your website and other pages state clearly what is is you do.
  9. Make sure your contact information is accurate and easy to find, so that people can contact you!
  10. NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contact me. I am here to help.

Nobody Gives a Damn How Many Followers You’ve Got — The Art of Blogging

Apparently it’s easy to get zillions of subscribers to your blog – Just follow a few simple steps, work hard, and write good stuff. I know this, because there are a ton of pro-blogging sites which are eager to dispense the wisdom of their own success whilst making you feel inferior for having less than […]

via Nobody Gives a Damn How Many Followers You’ve Got — The Art of Blogging

How To Reduce Credit Card Fraud On Your Online Store

By Robirt Kong, 
Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. Unfortunately, as growth in online payments continues to climb so do instances of credit card fraud. In fact, Aite Group estimates that card-not-present (physical card not present during a transaction) fraud is expected to increase to $7.2 billion by 2020.
Read the whole article HERE

 

Password Risks

After what I witnessed helping a friend the other day, I need to alert everyone.
We can never assume and take for granted that everyone who has an online presence is technically savvy.
A few examples: Doctors, Plumbers, Electricians, Architects, Hair Stylists and many more.
All these people are trying to land customers, and have a LinkedIn account, a Facebook account, a Twitter account and maybe an Instagram account.
The big risk here is the password use. Was helping my friend to update his Facebook page and noticed something that alarmed me.
He was using ONE yes ONE password for everything. His Bank account, his Social Media pages and his email.
I explained a few things and he thanked me for saving the day.
So here are some basic rules for everyone to follow:

 

  1. NEVER USE ONLY ONE PASSWORD FOR EVERYTHING.
  2. HAVE ONE PASSWORD FOR BANKING, ANOTHER FOR EMAIL AND ANOTHER FOR SOCIAL MEDIA.
  3. NEVER USE YOUR NAME, BIRTH DATE, MAILING ADDRESS OR PHONE NUMBER AS A PASSWORD.
  4. TRY TO USE NUMBERS AND LETTERS AS WELL AS SOME *&^%
  5. IF YOU ARE NOT USING LASTPASS, CHROME OR OTHER PASSWORD MANAGER: Open an Excel Sheet and create a password list to remember them.
  6. MAKE IT A HABIT TO CHANGE YOUR PASSWORDS A FEW TIMES PER YEAR.
I hope that this will help. If you are unsure, or have questions, please fell free to contact me and I will help you with this very important task.
Stay safe in the world wide web everyone!

 

The Takers

How many of you relate to this?
I am talking about the “takers”.
The ones who are in love with your support, keep asking you to participate on their posts, pages, and social media actions.

They take your loyalty and participation for granted. What happens when you ask them to reciprocate?
Absolutely NOTHING!

They don’t care, as long as their goals are met.

So let’s change the narrative:
Keep supporting them.  It’s ok.
Don’t feel disappointed by the lack of support.
Don’t expect help by anyone.
Don’t give up.
Keep pushing, keep working, keep the dream alive!

And never forget to thank those who do support you!
After all when we give, we somehow always receive, whether in kind, or in support from sources we didn’t even expect!

Good luck and keep following your dreams! Don’t let the “takers” take your courage, grit and passion away.