Category: ecommerce

Radio Stations and Indifference

I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.

Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.

So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.

If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!

Ads and Honesty

We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Thank you
RESPECT your audience, and your brand.

Get Organized for success

Are you a one man show? Do you own a small business that provides services? Do you feel stressed and are wearing every possible hat to run your business?
Here are a few tips that can help you succeed:
You need a business manager, who will streamline all your procedures to help you actually have the much needed time provide your services to your hard earned customers.

You need a website and a Social Media presence to get the word out.

You need a calendar that will help you organize your day and appointments.

You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.

If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.

You need good bookkeeping, billing and collecting payments.

I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.

One Good Reason to Comply with CCPA Now

GDPR is in full force. And CCPA, California’s new data privacy regulation, is set to be effective from January 1, 2020. Is your organization ready? Here’s the case for taking action now and some facts about compliance, writes, David Jones, VP of Product Marketing for Content Services at Nuxeo.

When the EU’s General Data Protection Regulation (GDPR) went into effect in May 2019, it introduced organizations to far-reaching data privacy legislation and forced them to understand the requirements of complying with such laws.

Then, California joined the party, establishing early 2020 as the deadline to comply with the California Consumer Privacy Act (CCPA). This sets the stage for what could be numerous state laws holding businesses that operate in the U.S. accountable for the protection of personal data. But with the CCPA deadline now just months away, only 14% of companies report being CCPA compliant.

Read the full article here

Basic Marketing Rules

We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:

  1. You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
  2. You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
  3. You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
  4. You create constant questionnaires that basically have the same content, hoping to engage more people.
  5. You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
  6. Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
  7. HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.

 

Businesses’ Core Functions Are More Vulnerable to Hackers

Companies are connecting behind-the-scenes business software to the internet, meaning that the systems that run their accounting, supply chains and other core functions are increasingly vulnerable to hackers.

 

Read the full article HERE

 

 

 

 

How To Reduce Credit Card Fraud On Your Online Store

By Robirt Kong, 
Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. Unfortunately, as growth in online payments continues to climb so do instances of credit card fraud. In fact, Aite Group estimates that card-not-present (physical card not present during a transaction) fraud is expected to increase to $7.2 billion by 2020.
Read the whole article HERE

 

Learn How to Improve Website Accessibility with Ease — Digital Dimensions

Image Courtesy:Pixabay (Note:-This blog post is a guest contribution by Evans Walsh. Read more about him in the author bio below the post.) When you are looking for the right method to improve the accessibility of your website, then you have various options to choose from. 551 more words

via Learn How to Improve Website Accessibility with Ease — Digital Dimensions

The Task of Updating

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Being a small business owner and a consultant takes work. A lot of work.

You need persistence, patience, focus, knowledge of your field and of course a good amount of followers and clients. I am grateful for all my followers and readers. I see my website as a way to introduce my knowledge and my work to the world. It’s like an always evolving resume, business card and reminder that I am here.

If a prospective client comes to my website or blog and sees posts dated in 2012, why would they want to hire me?

Same goes for anyone visiting my social pages, whether it is Facebook, LinkedIn, or Twitter.

Everything you do, has to always be updated. This is how you get followers. This is the first risk of any business’s evolution. We create a web presence and believe that we are done.

An example: If I claim on my site that I do marketing and my online presence is outdated, my links go nowhere and my social followers are 13 people, why would anyone hire me?

We can talk the talk, but we must walk the walk as well. If what we claim shows a different picture online, then any prospective customers will automatically think that all we will do for them is what we have done for our own online presence. Not good. Right?

So make it a priority to update your content and publish relevant content at least twice a week. Get involved. Like other people’s posts. Comment, help, add your thoughts.

This is how you will succeed. A lot of people see my site and tell me we have no fraud or risk. Risk comes in many ways and one of the risks is exactly what I just wrote about. Fraud is also imperative to learn, so that when you sell anything with an online transaction can be safe, secure and make your client or buyer feel good and secure.

So do your business and online presence a huge favor and update, update, update.