The Young at Heart Radio Show on KTMS News Talk 990
Here is what Patti Teel and I spoke about. We spoke about several issues.
Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.
If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!
You need a website and a Social Media presence to get the word out.
You need a calendar that will help you organize your day and appointments.
You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.
If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.
You need good bookkeeping, billing and collecting payments.
I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.
GDPR is in full force. And CCPA, California’s new data privacy regulation, is set to be effective from January 1, 2020. Is your organization ready? Here’s the case for taking action now and some facts about compliance, writes, David Jones, VP of Product Marketing for Content Services at Nuxeo.
When the EU’s General Data Protection Regulation (GDPR) went into effect in May 2019, it introduced organizations to far-reaching data privacy legislation and forced them to understand the requirements of complying with such laws.
Then, California joined the party, establishing early 2020 as the deadline to comply with the California Consumer Privacy Act (CCPA). This sets the stage for what could be numerous state laws holding businesses that operate in the U.S. accountable for the protection of personal data. But with the CCPA deadline now just months away, only 14% of companies report being CCPA compliant.
Read the full article here
We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:
Companies are connecting behind-the-scenes business software to the internet, meaning that the systems that run their accounting, supply chains and other core functions are increasingly vulnerable to hackers.
Read the full article HERE
Image Courtesy:Pixabay (Note:-This blog post is a guest contribution by Evans Walsh. Read more about him in the author bio below the post.) When you are looking for the right method to improve the accessibility of your website, then you have various options to choose from. 551 more words
Being a small business owner and a consultant takes work. A lot of work.
You need persistence, patience, focus, knowledge of your field and of course a good amount of followers and clients. I am grateful for all my followers and readers. I see my website as a way to introduce my knowledge and my work to the world. It’s like an always evolving resume, business card and reminder that I am here.
If a prospective client comes to my website or blog and sees posts dated in 2012, why would they want to hire me?
Same goes for anyone visiting my social pages, whether it is Facebook, LinkedIn, or Twitter.
Everything you do, has to always be updated. This is how you get followers. This is the first risk of any business’s evolution. We create a web presence and believe that we are done.
An example: If I claim on my site that I do marketing and my online presence is outdated, my links go nowhere and my social followers are 13 people, why would anyone hire me?
We can talk the talk, but we must walk the walk as well. If what we claim shows a different picture online, then any prospective customers will automatically think that all we will do for them is what we have done for our own online presence. Not good. Right?
So make it a priority to update your content and publish relevant content at least twice a week. Get involved. Like other people’s posts. Comment, help, add your thoughts.
This is how you will succeed. A lot of people see my site and tell me we have no fraud or risk. Risk comes in many ways and one of the risks is exactly what I just wrote about. Fraud is also imperative to learn, so that when you sell anything with an online transaction can be safe, secure and make your client or buyer feel good and secure.
So do your business and online presence a huge favor and update, update, update.
You are working hard on launching your new product.
You are launching a new car.
You market it, but the message is confusing prospective buyers. You are using icons of a fork lift truck, or of a truck…. Yes these are vehicle types but what is your buyer expecting to purchase?
You are launching a brand new stove.
You market it by using icons of a microwave. Yes it belongs in the kitchen, but it is not what you are about to sell to the public.
You are launching a toilet cleaner.
You market it using bathtub icons. Yes a bathtub belongs in the bathroom but it is not what you are trying to launch and sell.
Ways to do it right:
* Keep blasting the internet with actual icons that pertain to what you are creating and will sell.
* Don’t jumble your message by generalizing what you are actually doing.
* If you start with one idea and evolve to something different, add it to your marketing strategy. Tell your story on every ad, every publication, every post.
Have a very clear message. Buyers are all about instant gratification and expect a simple yet very clear message that will engage them and interest them enough to give your new product a try.
Adhere to those rules, and you can only succeed and create happy loyal customers.