Category: Small Business

Time to Rethink Marketing

Marketing

We are in a new era. We are all trying to succeed, spread our message, sell our services and products.

It’s time to start rethinking how we approach marketing.
Snail mail, Facebook, Twitter, Snapchat, LinkedIn, Emails, Instagram and the list goes on.

There are companies that are starting to engage in a more respectful and less invasive way, which allows them success.
Who doesn’t receive at least 30 emails daily that sell something? A ton of emojis, exclamation points, proclamations and promises.

Who doesn’t open their mailbox to find coupons, catalogs, and envelopes with offers?
All this goes straight to the recycling bins unopened and unread.

1. We are wasting trees, paper and are inundating the recycling industry.

2. Prospective customers are closing their eyes and ears, because their space is invaded 24/7

3. You can’t scroll down your Facebook or Instagram account without seeing ads.

 

So let’s rethink all that and implement some much needed innovation. Some ideas I have been thinking of are:

  1. Act professionally. Too many claims that can be debated are not a good way to approach customers. Imagine someone you have never seen before in your life, to come straight to your face and start hugging you and pushing you around. How would you feel? This is EXACTLY what I am trying to convey here.
  2. Be 100% honest about what it is you are trying to sell!
  3. Rethink your written message. One approach. EMAIL header: ABCD product/service we would appreciate your time to read this email. Email Body: Dear …., I/we are offering XYZ product/service and have been successful in 1,2,3. Would you be interested in finding out more? If yes please reply to this email. If not, we will respect your decision and not bother you again.

We have jumped in a war to be first, to make more, more, more…… Let’s take a step back and think!
Isn’t any brand’s or Company’s trustworthiness more important?
Once you establish your name in a respectful way, you can only succeed!

 

Forget Intimidation Go Toward Success

Any day a client says “WOW this was easier than I thought and I can’t thank you enough”, I know I have done something right.

I think of what I offer as the Robin Hood of small businesses and also the consumer who is so perplexed with operations, scams, fraud etc.

My clients are super happy, because all the trendy so called coaches/consultants have a different target and go for the big earnings.
So I decided to be the advocate of the small guy, (hair stylists, landscapers, plumbers, electricians and the list goes on), because EVERYONE forgets these people exist as businesses, are trying to survive and attract customers, but don’t have the technical knowledge to spread their message, or do their own bookings and bookkeeping.

Today was a good day. One of my clients, a great local electrician sat with me for literally 15 minutes, we created his invoice template, his booking calendar and his price-list. When we were done, I saw a gleam in his eyes, and a huge smile. This is worth all the time and effort.

Helping others with what we perceive as common knowledge without making them feel as they have no clue, is our mission.

Everyone has their talents. I could never do electric work. This doesn’t make me feel dumb or less than.
I help talented people by adding my talents to theirs and making them successful by feeling great about what they do and how they do it.

Here for anyone who needs help. Success in numbers. It takes a village!

Educate yourself to train your employees

You are a business owner and this is great!
There are a few rules to this game though. You cannot demand excellence from your employees, if you don’t educate yourself about the business you own.

Example that happened:
Local coffee shop.
A phone order is placed for 2 sandwiches.
15 minutes later customer arrives to pick up the order.
Order is not ready, employee starts the order.
Using bare hands without gloves to touch food. Big NO NO.
Bending over the counter to pick up mustard and other condiments, and her t-shirt and belly touch the meal being prepared.
Customer mentions it. The reply: Oh my t-shirt is clean.
Management nowhere around.

How would you feel if this happened to you?
Each business is different.
So do yourself a huge favor and learn about the rules of your specific business.
Then, sit and train your employees properly, so that obvious faux pas never happen.
This is what Business Consultants do. Teach you how to run your business properly.
Never Risk your reputation or business by thinking that you know everything.

 

Small Business & Success

You are a small business owner and want to make a difference in your community.
You want to attract and retain clients.
Here are the top WHY, WHAT and HOW questions to ask yourself:
WHY did I choose the specific business? Does it represent who I am and what I really want to do?
WHY should customers prefer my services?
WHY can’t I get more clients?
WHAT could I implement to be a better local business?
WHAT do customers think about my services?
WHAT tools do I need to succeed?
HOW am I different than my competition?
HOW can I retain satisfied customers?
HOW can I get above the competition?
HOW can I get better and be more efficient?
Once you answer all those questions honestly, you will have your plan.
Know that you cannot do everything alone. Hire some help to fine-tune your business model.

Hire the proper help

GET ORGANIZED!!!
It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
BASIC RULES:
  1. 1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
  2. 2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
  3. 3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
  4. 4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
  5. 5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
  6. 6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.

Radio Stations and Indifference

I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.

Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.

So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.

If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!

Ads and Honesty

We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Thank you
RESPECT your audience, and your brand.

Collaboration Opportunities and Follow Up

Have you ever witnessed a great meeting between two professionals? I am sure you have. And then … Oh we will certainly keep in touch, let’s do this!
One person sends information and shows their excitement, while the receiving party never responds.
Here are some basic rules for this game:
We all want our small businesses to succeed. So when someone shows genuine interest and acts on their side, do the same.
It’s very impolite to not respond to messages.
It shows that you are either not taking your business seriously, or that you simply don’t care.
Good collaborations don’t come by the dozen, nor do they knock on your door often.
So take this advice to heart.
Show other professionals that you mean what you say.
Thank them if they promote your business on their website, blog etc.
Act on your verbal promises, such as: Let’s get together and talk next week.
Nobody will beg or ask you twice. You are either a go-getter and want to take your business to the next possible level or you don’t.
It’s as simple as that.
Don’t expect second and third chances. We are all trying to help each other, lift each other up and succeed.
REPLY to your messages.
Don’t hide behind the lame “I am busy” excuse. We are all busy.
Show that you are as interested as you first said you were.
Get organized. It takes a village people!