Category: Small Business

Small Business & Success

You are a small business owner and want to make a difference in your community.
You want to attract and retain clients.
Here are the top WHY, WHAT and HOW questions to ask yourself:
WHY did I choose the specific business? Does it represent who I am and what I really want to do?
WHY should customers prefer my services?
WHY can’t I get more clients?
WHAT could I implement to be a better local business?
WHAT do customers think about my services?
WHAT tools do I need to succeed?
HOW am I different than my competition?
HOW can I retain satisfied customers?
HOW can I get above the competition?
HOW can I get better and be more efficient?
Once you answer all those questions honestly, you will have your plan.
Know that you cannot do everything alone. Hire some help to fine-tune your business model.

Hire the proper help

GET ORGANIZED!!!
It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
BASIC RULES:
  1. 1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
  2. 2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
  3. 3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
  4. 4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
  5. 5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
  6. 6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.

Radio Stations and Indifference

I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.

Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.

So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.

If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!

Ads and Honesty

We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Thank you
RESPECT your audience, and your brand.

Collaboration Opportunities and Follow Up

Have you ever witnessed a great meeting between two professionals? I am sure you have. And then … Oh we will certainly keep in touch, let’s do this!
One person sends information and shows their excitement, while the receiving party never responds.
Here are some basic rules for this game:
We all want our small businesses to succeed. So when someone shows genuine interest and acts on their side, do the same.
It’s very impolite to not respond to messages.
It shows that you are either not taking your business seriously, or that you simply don’t care.
Good collaborations don’t come by the dozen, nor do they knock on your door often.
So take this advice to heart.
Show other professionals that you mean what you say.
Thank them if they promote your business on their website, blog etc.
Act on your verbal promises, such as: Let’s get together and talk next week.
Nobody will beg or ask you twice. You are either a go-getter and want to take your business to the next possible level or you don’t.
It’s as simple as that.
Don’t expect second and third chances. We are all trying to help each other, lift each other up and succeed.
REPLY to your messages.
Don’t hide behind the lame “I am busy” excuse. We are all busy.
Show that you are as interested as you first said you were.
Get organized. It takes a village people!

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

by Jeff Charles
Okay, I’m going to start with a question.
What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat?
Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small business owners need to pay attention to.

 

FULL ARTICLE HERE

Get Organized for success

Are you a one man show? Do you own a small business that provides services? Do you feel stressed and are wearing every possible hat to run your business?
Here are a few tips that can help you succeed:
You need a business manager, who will streamline all your procedures to help you actually have the much needed time provide your services to your hard earned customers.

You need a website and a Social Media presence to get the word out.

You need a calendar that will help you organize your day and appointments.

You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.

If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.

You need good bookkeeping, billing and collecting payments.

I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.

Basic Marketing Rules

We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:

  1. You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
  2. You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
  3. You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
  4. You create constant questionnaires that basically have the same content, hoping to engage more people.
  5. You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
  6. Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
  7. HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.

 

Businesses’ Core Functions Are More Vulnerable to Hackers

Companies are connecting behind-the-scenes business software to the internet, meaning that the systems that run their accounting, supply chains and other core functions are increasingly vulnerable to hackers.

 

Read the full article HERE