You are a small business owner and want to make a difference in your community.
You want to attract and retain clients.
Here are the top WHY, WHAT and HOW questions to ask yourself:
WHY did I choose the specific business? Does it represent who I am and what I really want to do?
WHY should customers prefer my services?
WHY can’t I get more clients?
WHAT could I implement to be a better local business?
WHAT do customers think about my services?
WHAT tools do I need to succeed?
HOW am I different than my competition?
HOW can I retain satisfied customers?
HOW can I get above the competition?
HOW can I get better and be more efficient?
Once you answer all those questions honestly, you will have your plan.
Know that you cannot do everything alone. Hire some help to fine-tune your business model.
It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.
We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
RESPECT your audience, and your brand.
Are you a one man show? Do you own a small business that provides services? Do you feel stressed and are wearing every possible hat to run your business?
Here are a few tips that can help you succeed:
You need a business manager, who will streamline all your procedures to help you actually have the much needed time provide your services to your hard earned customers.
You need a website and a Social Media presence to get the word out.
You need a calendar that will help you organize your day and appointments.
You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.
If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.
You need good bookkeeping, billing and collecting payments.
I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.
We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:
- You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
- You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
- You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
- You create constant questionnaires that basically have the same content, hoping to engage more people.
- You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
- Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
- HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.
As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
DELETE dormant or outdated accounts.
Make sure your headline represents who you are and what you do.
Update your accounts regularly.
Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
Make sure that your website and other pages state clearly what is is you do.
Make sure your contact information is accurate and easy to find, so that people can contact you!
NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contact me. I am here to help.
You have opened your Business.
You have created your website.
You are selling either services, tangible or intangible products.
Do you have a back-end ready to capture sales and refunds?
Is your website secure?
Are you set up and ready for international sales, sales taxes, and export/shipping regulations?
Is your sales and Refund Policy clear on your site to avoid claims and disputes?
Is your website GDPR ready?
Is your information current and uniform on all Social Media sites?
Don’t know how to put all this together?
Contact us and we will set you up for success!
There is a lot of talk, articles, and discussion about the hiring process.
As a business owner, you have to know by now that you are not only vetting a prospective employee or team member. You are vetted by the prospective hire as well.
If you want to find the best talent out there, you absolutely MUST have a professional presence out there.
If I go to your LinkedIn profile as an example and see no picture, I am much less inclined to learn more about you and your company.
If your Social Media pages are not updated and your last posts or articles are dated let’s say 2016, again, I will stop being interested.
How much YOU care about your business and company, says a lot to the outside world.
IF you want to be taken seriously, be serious about your presence out there.
IF you want success, be serious, be professional, exactly as you demand from your prospective employees.
It is very surprising to see that there are Companies and Organizations out there that don’t have a clue on how to run their business.
I got a call today and I want to bring attention to the following red flags to avoid:
- The caller ID was from a foreign Country.
- He asked to speak with Mariella. When I asked who was calling, he insisted: “Is this Mariella”?
- The name of the Organization was only mentioned after the call intrigued me enough to hear more.
- The seller told me that he was representing one of the biggest Women’s Groups.
- When I mentioned LinkedIn he wasn’t sure.
- After asking a lot of questions about my background that are already visible on every Business platform, he quickly asked for my credit/debit card information.
Needless to say that this organization lost a sale.
For claiming to be one of the “biggest” organizations, this surely looks suspicious.
Nobody will give you their credit/debit card information via phone any longer.
If you are indeed a legitimate business, then make sure that your prospective clients, members, customers feel safe!
No established business lacks a professional presence.
No established business lacks a way for buyers/clients to pay online via a safe payment portal.
So do your Business or Organization a huge favor and build a foundation that will show the world that you are legitimate, professional and trustworthy.