Category: Social Media

CRAIGSLIST SCAM ALERT!

I feel compelled to share this for EVERYONE to know!
There was a knock on my door and two very polite young ladies asked me for the keys to their new apartment.
I was taken aback because we have no rental units available.
Trying to figure out what happened, and very thankful that I know about fraud and scams, I asked them the following questions:

  1. Where did you find the listing? – “On Craigslist”
  2. Who did you make the payment to? – “Ummm we don’t know the name”
  3. Call the person right now. – “Hello? What is your name please? Click….” They hang up on them.
  4. What did the listing say? – “Send us the deposit now and when we also receive your first rent, we will mail you the keys!”

I was really surprised that young people who are daily on the internet and Social Media have absolutely no clue.

So I asked a few more questions:

  1. Who would ever rent a place without seeing it first, and without meeting the landlord in person?
  2. Who would blindly send any payment to any so called landlord just in good faith?
  3. Did you use your credit card or Bank Account?

They used their Bank account which is now at risk of being attacked and emptied by fraudsters!

I advised them to go immediately to their Bank and file a claim and also to NEVER EVER rent, buy, or do anything on Craigslist or any other selling site.
Also explained and gave them names of legal Rental websites.

BE VERY VERY CAREFUL!

DO NOT TRUST ANYONE WHO ASKS FOR MONEY BEFORE THEY GIVE YOU A SIGNED LEASE.

DO NOT TRANSACT IN ANY WAY SHAPE OR FORM UNLESS YOU EITHER MEET SOMEONE IN PERSON, OR PURCHASE FROM A VERIFIED SOURCE!

Time to Rethink Marketing

Marketing

We are in a new era. We are all trying to succeed, spread our message, sell our services and products.

It’s time to start rethinking how we approach marketing.
Snail mail, Facebook, Twitter, Snapchat, LinkedIn, Emails, Instagram and the list goes on.

There are companies that are starting to engage in a more respectful and less invasive way, which allows them success.
Who doesn’t receive at least 30 emails daily that sell something? A ton of emojis, exclamation points, proclamations and promises.

Who doesn’t open their mailbox to find coupons, catalogs, and envelopes with offers?
All this goes straight to the recycling bins unopened and unread.

1. We are wasting trees, paper and are inundating the recycling industry.

2. Prospective customers are closing their eyes and ears, because their space is invaded 24/7

3. You can’t scroll down your Facebook or Instagram account without seeing ads.

 

So let’s rethink all that and implement some much needed innovation. Some ideas I have been thinking of are:

  1. Act professionally. Too many claims that can be debated are not a good way to approach customers. Imagine someone you have never seen before in your life, to come straight to your face and start hugging you and pushing you around. How would you feel? This is EXACTLY what I am trying to convey here.
  2. Be 100% honest about what it is you are trying to sell!
  3. Rethink your written message. One approach. EMAIL header: ABCD product/service we would appreciate your time to read this email. Email Body: Dear …., I/we are offering XYZ product/service and have been successful in 1,2,3. Would you be interested in finding out more? If yes please reply to this email. If not, we will respect your decision and not bother you again.

We have jumped in a war to be first, to make more, more, more…… Let’s take a step back and think!
Isn’t any brand’s or Company’s trustworthiness more important?
Once you establish your name in a respectful way, you can only succeed!

 

Social Media Behavior Rules

Yes, there are Social Media Behavior Rules!
Don’t expect shares, re-posts, commenting etc, if you never reciprocate.
Social Media needs interaction. Unless you pay the same respect and attention to others who follow you or are members of your pages, they will never return the favor.
Especially professionals you have worked with. If you don;t care, nobody else will. Show you are respectful, show you know how to follow requests for sharing posts or information. By sitting idle and just posting your own stuff, nobody will care.
It takes a village. The more visibility you want, the more effort you have to put in by actually reading posts by others, commenting, sharing etc. And this goes for EVERY Social Media Outlet.
Having a lot of followers that you never interact with, tells the world that you are only in it for yourself.
So, in order to gain momentum and get where you want, show RESPECT to receive respect!

Small Business & Success

You are a small business owner and want to make a difference in your community.
You want to attract and retain clients.
Here are the top WHY, WHAT and HOW questions to ask yourself:
WHY did I choose the specific business? Does it represent who I am and what I really want to do?
WHY should customers prefer my services?
WHY can’t I get more clients?
WHAT could I implement to be a better local business?
WHAT do customers think about my services?
WHAT tools do I need to succeed?
HOW am I different than my competition?
HOW can I retain satisfied customers?
HOW can I get above the competition?
HOW can I get better and be more efficient?
Once you answer all those questions honestly, you will have your plan.
Know that you cannot do everything alone. Hire some help to fine-tune your business model.

Hire the proper help

GET ORGANIZED!!!
It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
BASIC RULES:
  1. 1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
  2. 2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
  3. 3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
  4. 4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
  5. 5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
  6. 6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.

Ads and Honesty

We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
Thank you
RESPECT your audience, and your brand.

Get Organized for success

Are you a one man show? Do you own a small business that provides services? Do you feel stressed and are wearing every possible hat to run your business?
Here are a few tips that can help you succeed:
You need a business manager, who will streamline all your procedures to help you actually have the much needed time provide your services to your hard earned customers.

You need a website and a Social Media presence to get the word out.

You need a calendar that will help you organize your day and appointments.

You need to organize your appointments by neighborhood, so that you don’t waste time driving back and forth.

If you are a different kind of service provider and clients come to you, (hair stylist, therapist, etc.), you can have an online booking calendar so that your clients can book automatically.

You need good bookkeeping, billing and collecting payments.

I know how it feels to run around in circles while trying to keep your clients happy.
Contact me and I will put all the puzzle pieces in to place for you to do your work.

Basic Marketing Rules

We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:

  1. You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
  2. You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
  3. You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
  4. You create constant questionnaires that basically have the same content, hoping to engage more people.
  5. You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
  6. Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
  7. HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.

 

Mistakes that create risks

As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
  1. Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
  2. DELETE dormant or outdated accounts.
  3. Make sure your headline represents who you are and what you do.
  4. Update your accounts regularly.
  5. Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
  6. Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
  7. Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
  8. Make sure that your website and other pages state clearly what is is you do.
  9. Make sure your contact information is accurate and easy to find, so that people can contact you!
  10. NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contact me. I am here to help.

How to have a great online presence

You have opened your Business.
You have created your website.
You are selling either services, tangible or intangible products.
  • Now what?
    Do you have a back-end ready to capture sales and refunds?
Is your website secure?
Are you set up and ready for international sales, sales taxes, and export/shipping regulations?
Is your sales and Refund Policy clear on your site to avoid claims and disputes?
Is your website GDPR ready?
Do you have a Privacy Policy on your site?
Is your information current and uniform on all Social Media sites?
Don’t know how to put all this together?
Contact us and we will set you up for success!