I don’t know about you, but I am sick and tired with the current marketing strategies of certain companies. You are invited to watch a video, or a landing page, and it literally loses me in the first 5 seconds.
You will ask why? Well, I don’t want to hear 600 times if I would love to look better, make more money, or anything, accompanied by not so official stories of success, only to end up at the end of the video or page, to see that IF you REALLY want all that you have to buy this, that or the other.
How about you start respecting your prospective clients and customers by being honest. Yes share a video or a landing page or even a webinar, and take 10 seconds to tell your audience all the great stuff your company offers, if we only pay this or that amount to learn the how to, or buy your product?
Don’t underestimate the savvy consumer or business person by claiming things that are not proven. Branding your company and gaining respect in the market is essential. Don’t use Facebook or other social media with LOUD titles such as W. White is being fired from TV O M G she is hiding a huge secret, or Helen DeGeneres, only to have people land to a page that claims to have the latest cream, or pill that will magically transform you.
Have you ever seen Dell let’s say, or Macy’s, or Microsoft drag you through the mud to convince you to buy something or subscribe to a service? Of course not! Be honest. Respect who you are and what your company stands for.
In today’s ever changing market, EVERYONE wants to become a billionaire in 5 minutes, pushing buttons, becoming an affiliate of shady companies that show you income pictures from their so called Bank Accounts or PayPal accounts.
Give me a break!
And I do not mean everyone! There are fantastic, hard working honest companies that stand behind their products or services and who respect YOU, the end buyer.
Stick with those good companies and do not fall prey for shady business practices. It is really a shame to see such ethics and conduct, especially now that we have so many wonderful tools to further our businesses and be proud of our process, our product and the people we come in contact with!