As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
DELETE dormant or outdated accounts.
Make sure your headline represents who you are and what you do.
Update your accounts regularly.
Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
Make sure that your website and other pages state clearly what is is you do.
Make sure your contact information is accurate and easy to find, so that people can contact you!
NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contactme. I am here to help.