Pricing yourself and services

When you offer any kind of professional service, you have to know how much to charge. Be prepared, look around. Do an online search for similar services and check out prices.

Do not go over your local Market, but do not under charge either. It is really strange, but when you charge much less than the Market, people tend to think that your services are not worth much. The buyer’s psychology is very important when you try to land a new client.

Also do not apologize for what you charge. 90% of prospective clients will say that they can’t afford you, trying to make you lower your fee. Don’t fall for this trap. Stand your ground by being very polite and by explaining in detail what your services will entail on your part, how much time it will involve and why you are an expert in your field.

It is really ok not to land a client sometimes. On the other hand, if you bend over backwards to get the client, you will seem desperate.

So this is a very tiny rope you are walking on. I am sure that you try to land clients via all the social media platforms out there, and many times there is not the response that you expect. Keep in mind that the internet and social media platforms are inundated with information and millions of businesses just like you trying to do the same thing.

Try to keep your perspective local. Once you establish yourself in your local market, then you can venture further.

Never overdo it with constant posts, constant updates to your pages. People now know how to either unlike your page, stop following your tweets, and simply blocking your information from being uploaded on their news feed on Facebook.

There is a silver line. Be present without annoying people, respect who you are and what you do, make sure that your posts are up to date and always relevant to what you have to offer. Do not post personal jokes, or pictures on any of your professional pages. Respect your clientele so that they respect you.

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