I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.
Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.
So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.
If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!