Doing too much social media posting (posting too often, displaying the wrong things, or being present on the wrong social channels) can harm your strategy.
Why is This Happening?
Social media users understand the purpose of advertising, so they tolerate it. However, they don’t always recognize the content presented to them in their news feeds as being promotional.
People follow brands on social media because they offer engaging, exciting, and valuable content. Once they start seeing too much unoriginal and repetitive content, they realize that they are simply targets for advertising. They become frustrated and irritated because the brand they’re following isn’t creating anything innovative or new.
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You can only hurt your efforts by posting daily, let alone multiple times daily! You are destroying your brand! When your audience gets sick and tired by the same message, you have lost the war before even starting the battle!
RESPECT your potential buyers!