Everyone wants to land new customers. Right?
Well, you have to make sure that you are as good as what you advertize about yourself. I recently hired a new carpet cleaning company, because the last one had to close its doors due to lack of business. When I visited the new company’s website, the owner wrote in big bold letters, MENTION THIS WEBSITE AND RECEIVE A 15% DISCOUNT!
I read his customer’s comments and decided to hire him.
When we spoke on the phone, he offered a price and when I mentioned his website promise, he told me flat-out: “I gave you a very good price already”. This is not what you want to hear when you are trying to hire someone new. Trying not to be judgemental, I gave the guy a chance. He came, did a great job, but I felt that I had to push a little. His assistant who was doing the actual cleaning seemed somewhat bored, or maybe tired. When I asked him if he cleaned behind a chair, the answer was a mumbled “yes maam I cleaned around”. His boss entered the room and made him move the chair and actually clean the spot.
Another non-professional aspect was that the cleaning business owner arrived in shorts, and I could see his underwear all the time he was in my home cleaning. Not a nice view.
What I am trying to say here is that, once you advertise your business, you absolutely have to stick with your word. 15% would save me maybe $17.00 but would give him credibility, would make me feel that he means business and that he is willing to put his customer first. Modern times, Social Media, and the need for quick money has jumbled our view about how to conduct ourselves.
Be true to yourself, respect yourself, be presentable and above all be LOYAL to the hand that feeds you!