Tag: Conferences

Knowing your Business

This is a topic that keeps coming up whenever I meet new clients. Everyone is eager to get a placement in the huge world of Social Media, the Internet and other Marketing Apps.

There are so many books out there; so many websites that promise to reveal all the secrets of marketing and viral explosions. The problem is that all this information is so cluttered and chaotic that most people get confused. They arrive to my office with certain ideas that they think are the panacea to what they think they need.

My first question always is: “Do you have a business plan?” That’s when I get the first blank look. Then I go on asking if they know what they want out of a web presence or social media placement. Most people are so confused that they can’t actually trust anyone anymore. They are so skeptic and unsure that in the end they lose focus.

Things are much simpler than they appear to be.

Step 1: Make sure you know who you are, what your area of expertise is and where you want to take it.

Step 2: Telling a professional to create wonders for you is not the key, if you are not ready to tackle the incoming traffic to your existing business.
Example: Let’s say that you offer tutoring in your community and you want to spread the word so that you get more students. Have you done your due diligence? Are you ready for more clients? Can you handle the incoming traffic to your business? Do you have the infrastructure to respond as a professional in a timely manner? Can you keep your new clientele?

Step 3: Sit and write down what your expectations are, how much work you are personally willing to put into your success, what your desirable outcome is and last but not least make absolutely sure that you are committed to learn the necessary skills to update your presence in the World Wide Web.

Having a website, a FaceBook page or a Twitter account is but the groundwork. Unless you are willing to invest some serious time to learn the ropes, update your information regularly and be precise, because the internet and social media sites especially have become the line between our social and professional lives blurring ever more with each passing day. You have the opportunity to connect with old friends, make new ones and expand your professional network with only a few clicks, from the comfort of your own home or office.

So, do your work, prepare yourself and seek professional help only when you are 100% ready and sure of what you are willing to invest and how much work you are ready to take on!

Social Media, Social Technology

I want to share with all of you my latest thrill. I was invited by Tony Robbins to attend a webinar “Business Mastery and Social Technology“, which took place yesterday. The speaker, Scott Klososky, was so informative and I was really impressed by the plethora of information and new ideas that were shared.
First thing that caught my eye, was a quote from Sir Peter Blake: “New technology is common, new thinking is rare”.

I will share some stuff that I learned, and I am sure that you will see the “light” and understand how important it is to think outside the box and follow the mainstream.

1. A lot of huge companies get now the highest percentage of their referrals through social networks.
2. Digital Marketing and mobile technology are rally hot.
3. Create your organizational voice (your company’s id) socially.
4. Blogs tend to work better than newsletters and it is critical that you find your niche, create your voice and keep up weekly.
5. ORM (online reputation management) will be huge in the near future. Manage your online presence and reputation well.
6. Check out and learn about free software that you can use, like crowd sourcing websites.
7. Mobile apps. are really critical. You have to create a mobile version of your website, so that it is viewable from any smart or cell phone. A lot of people are now surfing the web through their cell phones. Flash sites do not work on mobile phones.
8. Improve your business processes. Become a leader with a 5 to 10 years view. Look far into the future to make sure you stay ahead of the game.

Thank you Scott Klososky and Tony Robbins.

Time Management

The days go by like a whirlwind. Evening comes and your head is spinning.
A simple way to manage your time efficiently is to create an action calendar.

Simply create an excel sheet with the 7 days of the week, then add all the hours of the day from the moment you wake up.
For starters, give yourself 20 minutes to shower and get dressed.
30 minutes to eat breakfast (NEVER SKIP THIS MEAL), it will give you energy for the entire day.
10 to 15 minutes to make your bed.
Here starts your actual day. Switch your phone on after you’re done.
Look at your meetings or chores and errands for the day. This is very doable if you stick to it. While meeting with a customer for instance, forget that you even own a phone. It can wait. Distractions like that only frazzle you and create unnecessary stress. There is nothing that cannot be handled 15 minutes or half an hour later.
Pick a specific time of day to listen to your messages and answer your emails.
Pick a specific day of each week to do grocery shopping, drive by your dry cleaners and clean your house.
Don’t arrange to do everything at once. Each day can handle one domestic errand, plus your work, or routine.

It took me years to realize that one can’t do everything in one day. We have made ourselves work so hard that we lose control of time. If we lose our drive and energy due to stress and disorganization, then we don’t live life. We simply go through the motions like a robot and we don’t succeed, simply because we try to tackle every possible task and fir it in 24 hours.
Make sure that you sleep 7-8 hours every night. Try to switch off phones, televisions and computers before you go to bed. Give yourself some time to wind down, relax and take any electronic device away from your bedroom. Such frequences only overload your already tired brain and this is the time that all the thoughts come rushing in, when you should dedicate the time to re-energize your body, spirit and brain to be able to do it all again the next day.
Put this strategy to the test for at least a month and finally it will come natural to you, you will begin each day energized, organized and at the end of each day you will feel that you have actually accomplished what you needed to.