Tag: Facebook

Marketing Ethics

I don’t know about you, but I am sick and tired with the current marketing strategies of certain companies. You are invited to watch a video, or a landing page, and it literally loses me in the first 5 seconds.

You will ask why? Well, I don’t want to hear 600 times if I would love to look better, make more money, or anything, accompanied by not so official stories of success, only to end up at the end of the video or page, to see that IF you REALLY want all that you have to buy this, that or the other.

How about you start respecting your prospective clients and customers by being honest. Yes share a video or a landing page or even a webinar, and take 10 seconds to tell your audience all the great stuff your company offers, if we only pay this or that amount to learn the how to, or buy your product?

Don’t underestimate the savvy consumer or business person by claiming things that are not proven. Branding your company and gaining respect in the market is essential. Don’t use Facebook or other social media with LOUD titles such as W. White is being fired from TV O M G she is hiding a huge secret, or Helen DeGeneres, only to have people land to a page that claims to have the latest cream, or pill that will magically transform you.

Have you ever seen Dell let’s say, or Macy’s, or Microsoft drag you through the mud to convince you to buy something or subscribe to a service? Of course not! Be honest. Respect who you are and what your company stands for.

In today’s ever changing market, EVERYONE wants to become a billionaire in 5 minutes, pushing buttons, becoming an affiliate of shady companies that show you income pictures from their so called Bank Accounts or PayPal accounts.

Give me a break!

And I do not mean everyone! There are fantastic, hard working honest companies that stand behind their products or services and who respect YOU, the end buyer.

Stick with those good companies and do not fall prey for shady business practices. It is really a shame to see such ethics and conduct, especially now that we have so many wonderful tools to further our businesses and be proud of our process, our product and the people we come in contact with!

Quackmail: Why You Shouldn’t Fall For The Internet’s Newest Fool, The Food Babe.

I had to share this article, because we all fall prey to so-called “insiders” and “experts” who claim they know everything, but in the end confuse the public even more.

Article, courtesy of: http://www.forbes.com/sites/trevorbutterworth/2014/06/16/quackmail-why-you-shouldnt-fall-for-the-internets-newest-fool-the-food-babe/

She made the front page of the Financial Times as the blogger who humbled Big Food and whose latest campaign for transparency in beer ingredients left “The King of Beers,” Anheuser Busch InBev, and close running rival SabMiller clamoring like Neville Chamberlain to appease a bully. “The rapid response by AB InBev and SABMiller—which capitulated to Ms Hari’s demands within 36 hours—underscores the growing power of social media over corporate policy,” wrote the FT’s Consumer Industries Editor, Scheherazade Daneshkhu.

Ironically, one of the key factoids in blogger Vani Hari—aka, “The Food Babe’s”—attack on Big Beer was that they “even use fish swim bladders” to make their product without putting this self-evidently dodgy fact on the label; the implication is that beer should not from fish bladder be made. Yet, isinglass—as dried fish bladder is Tolkienesquely called—has been used to clarify beer, wine and liquor since the early 18th century, and its manufacture was widespread in Colonial America (a versatile compound, it was also mixed with gin and used as a glue to repair broken china). While this may cause vegans to pause before a draught, isinglass has been used and consumed without incident for centuries. Continue reading “Quackmail: Why You Shouldn’t Fall For The Internet’s Newest Fool, The Food Babe.”

Pricing yourself and services

When you offer any kind of professional service, you have to know how much to charge. Be prepared, look around. Do an online search for similar services and check out prices.

Do not go over your local Market, but do not under charge either. It is really strange, but when you charge much less than the Market, people tend to think that your services are not worth much. The buyer’s psychology is very important when you try to land a new client.

Also do not apologize for what you charge. 90% of prospective clients will say that they can’t afford you, trying to make you lower your fee. Don’t fall for this trap. Stand your ground by being very polite and by explaining in detail what your services will entail on your part, how much time it will involve and why you are an expert in your field.

It is really ok not to land a client sometimes. On the other hand, if you bend over backwards to get the client, you will seem desperate.

So this is a very tiny rope you are walking on. I am sure that you try to land clients via all the social media platforms out there, and many times there is not the response that you expect. Keep in mind that the internet and social media platforms are inundated with information and millions of businesses just like you trying to do the same thing.

Try to keep your perspective local. Once you establish yourself in your local market, then you can venture further.

Never overdo it with constant posts, constant updates to your pages. People now know how to either unlike your page, stop following your tweets, and simply blocking your information from being uploaded on their news feed on Facebook.

There is a silver line. Be present without annoying people, respect who you are and what you do, make sure that your posts are up to date and always relevant to what you have to offer. Do not post personal jokes, or pictures on any of your professional pages. Respect your clientele so that they respect you.

Facebook Business Page Traps

Lately, I’ve come across the same problem over and over again. Most of my clients are gang ho with all the fuss about creating business pages, blogs, websites with WordPress plugins, SEO webinars and are all confused.

I see fan pages coming up in staggering numbers, but they get stuck. Some people confuse their personal pages with their business identities, and think that posting something about their business will get attention, amidst jokes, pictures with political and non-political messages and then come to be baffled as to why it doesn’t bring them clients or more “friends”.

Time to untangle this knot. You MUST have a personal account on Facebook in order to create a fan (business page). Your personal page has nothing to do with your business or career.
You can create a fan page and then invite your friends to “like” it.

You click on Create a Page and you follow Facebook’s instructions.

Pages

Be informative, give people a reason to like your page, and include information about who you are and what you do.

Take a look at my own “about” page:

About Page

After you have 30 “likes” on your new page, you can then choose a link, so that you can copy and paste it to invite people, or add it to your own website if you have one. It will look something like that: www.facebook.com/stockmalm

This is the very basic. The main point here is NOT to try and talk about your business on your personal page. Your information will get lost in the avalanche of information and posts from your friends and this way you will never attract new clients.

Think of it like that: Your home, and your job or office. You don’t merge the two, you don’t mix your personal life with your business life. You don’t go to work in your pajamas, and you don’t watch TV at night wearing a suit and tie. The same applies to Facebook.

If you adhere by these rules, and want to have any amount of success, then do your career a favor and create a fan page on Facebook.

Also join LinkedIn and connect your Facebook fan page. These are very basic steps to join the business world.

You can contact me and I can guide you further for a fee. Feel free to use my contact form.

I wish you the best of luck!

Efficiency makes your clients come back!

bolder_co_hip_pain_doctor_fullDoctors, Dentists, Hair Salons, and Business owners who make appointments with their customers and patients, PLEASE stop relying on those old fashioned postcard reminders. It has proven to be SO inefficient.

Most receptionists either forget to mail them, or customers and patients don’t fill them out. It is NOT cost effective any longer.

Embrace some basic technology here. You all have email and calendars, and phones and cell phones.

When your clients come in, do them the favor and ask for their email. Then when they leave, simply add to your calendar the date that they need to be reminded for their next appointment and EMAIL them. This will cost you NOTHING, but is so efficient and people can simply add this to their calendars. Those few who do not have email or a cell phone that receives messages, can opt to receive the postcard.

I have had it with my dentist. It has been 2 years since my last visit and he popped in my mind the other day. So I called his office and the receptionists, instead of apologizing simply said: “Oh this keeps happening and I have no idea why”. Don’t you think that this lack of modern service costs your business? Don’t you think that extremely busy people need some convenience? Don’t you care that your own patients do not come back? Is that what any business wants? I sure hope not.

We live in a fast paced social media and email based communication world. Some basic organizational skills and time management make your companies more efficient, your clients happier and your business flourish.

It takes some work to get organized. I get it. But in the long run, a smooth operation makes all the difference. Customer service excellence, is the only way to run a successful business nowadays.

If you need any tips, or have questions as to how-to approach this, I am an email away.

 

FACEBOOK

Facebook has become our daily crutch, companion, and opinion platform.
There is though something called Social Media manners and rules.

Before you click share on any announcement, do yourself a favor and go to snopes and make sure what you are telling your friends is valid and not something that simply goes around. If you want to be involved in Facebook, at least become somewhat savvy. Don’t “buy” everything you read, everything shared from people you know.

There is something called too much. How many cute dog and cats pictures can your friends see per day? Be mindful of other users as well. 3 to 5 posts per day is fine. When you literally bombard people, they will either block you, or simply choose not to see your posts on their timeline. Simple as that. This way, when you have something serious to share nobody will see it.

If you have a “fan” – business page, make sure you post relevant stuff, make sure you do not ruin your credibility by using your business page for fun and games.

Talking about games. PLEASE do not invite everyone on your list to games. There are many of those games that have viruses, and you really don’t want to destroy your friends’ computers. The other part is, that a lot of people do not use Facebook to play games. Respect their wishes.

You can have tons of fun on Facebook, without harassing others, without making them feel stalked, without making them closing their chat box simply to avoid you.

Make your presence on Facebook relevant, behave as if you were in a room filled with people, some of who you know and some not. Be polite, respectful, and mindful that you might insult someone unbeknownst to you.

I hope that you will take this to heart and teach yourself about social media and the impact they have in our daily existence.

 

Internet Presence of Businesses and Individuals

My line of business is very demanding and interesting. I see and hear a lot. What strikes me as strange, is how easily people who have no idea about how the world-wide web functions, decide to remove their presence from it.
Social Media, personal or business official websites, are an absolute must these days, especially if one tries to establish themselves as a public figure, business, artists, etc. The web is your business card, your portfolio, your proof of serious existence.
Other companies, your peers, business opportunities, knock on your virtual door, if you have a complete, and cohesive presence. Most people think that paying for a website is not worth their time and money, and that it serves them very little. What they don’t understand is, that without an official online presence, you do not receive the dues that you are worth either as a business entity, an artist, a professional.

Publicity, success, interaction, and branding are going hand-in-hand to help you establish who you are and what you do. The days of “leafing” through the phone book, listening to the radio to hear about someone for the first time, and simple existing out there are over.
Facebook, Twitter, YouTube and other social media channels are great aids, BUT your website is your business card. It is your stamp of authenticity, your complete resume, your entrepreneurial id card.

Do not take advice from people who are not in the business of marketing, branding and publicity. If you want success, you have to follow today’s rules. You have to give in order to receive. You can’t sit back and wait for Facebook to create your brand. Social Media is there to enhance your brand, not create it. Expensive as it may be, it is well worth the benefits, exposure to the entire world, and validity of your brand.

If you have any questions, or comments, contact me and I will help you understand the basics of this entire new world.

Social Media Marketing

Every company, every business person today needs a “quick” and fast web presence. Most of the old type websites are beginning to struggle to keep their monthly visitors. Facebook, Twitter, Blog and YouTube integration is critical.

It is a must to be present in order for you to spread your message and find the much-needed customers.
Beware though! There are tons of new companies emerging, who promise you millions of dollars, new connections and new clients with the click of a mouse. Be careful of such scams, protect your message, your business plan, and your business integrity no matter which sector of business you’re in. There is definitely work to be done for anyone who wants to succeed. There is no such thing like one strategy fits all.

You need to know your message, know what you want from going viral. If you’re an artist for example, you need to have a concrete message, protect your image and be careful what you share and who manages all that for you.

If you’re a business that sells services, you also have to be careful, protect your brand, your services and make sure that your message is clear, honest and all your promises are ironclad.

I have helped numerous clients succeed online, and keep in mind that a blog, a Facebook page, a twitter account and a YouTube channel are all there for you for free. Don’t fall in the trap of what people tell you about thousands of dollars needed to kick-start your viral existence.

Give me a call and I will be happy to coach you and show you how it is all done.

 

About confusion…

Everyone nowadays posts either on Twitter or Facebook that they like positive vibes, how leading a great life filled with positive energy will bring success and happiness. I encounter people daily who say that they are all about this new era of what “The Secret” and other inspiring book have taught us.

 But when it comes to walking the walk, they come back astonished that things do not go their way that they are tired of the negative, they don’t want failure, they don’t want more of the same.
It took me 6 whole months to re-train my brain and my thoughts. It is very easy to say these things, to quote books and to like the whole idea, but it is not the same to actually focus and make things happen to you. This is what I call confusion. There is no magic potion that will solve anyone’s problems or make anyone’s dreams reality. You have to work for it.
Train your thoughts to “speak a new language”. Forget words like “I don’t want”, “I don’t like”, “I hate this”, in other words, forget any sentence that starts with a negative.
Instead try re-learning a brain grammar that always starts with: “I want”, “I like”, “I love”.
This is the first step. In the beginning it will seem like an enormous task, but as time goes on, it will come automatic. Remember that “What you think about, you bring about” and that the universe does not speak in human grammar terms. If you keep saying “I don’t want to be broke”, guess what? You’ll be broke because you focus on that sentiment.

I speak from my own experience.  As soon as I truthfully let everything go, as soon as I completely relaxed my thoughts, things started happening so fast that at first I thought that it was a fluke. No, it was no fluke. It was actually happening. Thoughts like “struggle”, “can barely make it”, “I am tired”, “I don’t know what I want”, “I don’t know how to solve this or the other problem” were left behind and now, I cringe simply writing them.
I started thinking: “easy”, “have plenty of what I want”, “I have abundance all around me”.
I wake up every day thanking the universe for everything that I have, and everything that I am.  I walk smiling, I say hello to people that cross my path and I see their reactions. They pause for a second and then they actually smile and return the greeting.

My business is flourishing, I feel healthy, happy and fulfilled.
A trick I personally used was a mental list of wants and needs.  You will be amazed at how small the list of needs is when you are honest and truthful.  Another thing is giving back to your community, to your friends, to your significant other. This thought frightens a lot of people when they come from a needy point of view. You don’t have to give money; you can simply help a friend, make a meal for someone you care about, call friends and family, and send a nice thank you note. Little things go a long way.

If it is your business that you are struggling with, sit back, relax and see yourself as successful. Don’t laugh! It really works. See obstacles like life’s traffic lights. The universe always guides us if we are willing to give it an honest try and listen.

So, open your hearts and minds, do not criticize others, absorb what is going on around you and be thankful. Be really thankful every single day. Live in the moment and make it count!

Social Media, Social Technology

I want to share with all of you my latest thrill. I was invited by Tony Robbins to attend a webinar “Business Mastery and Social Technology“, which took place yesterday. The speaker, Scott Klososky, was so informative and I was really impressed by the plethora of information and new ideas that were shared.
First thing that caught my eye, was a quote from Sir Peter Blake: “New technology is common, new thinking is rare”.

I will share some stuff that I learned, and I am sure that you will see the “light” and understand how important it is to think outside the box and follow the mainstream.

1. A lot of huge companies get now the highest percentage of their referrals through social networks.
2. Digital Marketing and mobile technology are rally hot.
3. Create your organizational voice (your company’s id) socially.
4. Blogs tend to work better than newsletters and it is critical that you find your niche, create your voice and keep up weekly.
5. ORM (online reputation management) will be huge in the near future. Manage your online presence and reputation well.
6. Check out and learn about free software that you can use, like crowd sourcing websites.
7. Mobile apps. are really critical. You have to create a mobile version of your website, so that it is viewable from any smart or cell phone. A lot of people are now surfing the web through their cell phones. Flash sites do not work on mobile phones.
8. Improve your business processes. Become a leader with a 5 to 10 years view. Look far into the future to make sure you stay ahead of the game.

Thank you Scott Klososky and Tony Robbins.