Tag: Linkedin

Social Media Marketing

Every company, every business person today needs a “quick” and fast web presence. Most of the old type websites are beginning to struggle to keep their monthly visitors. Facebook, Twitter, Blog and YouTube integration is critical.

It is a must to be present in order for you to spread your message and find the much-needed customers.
Beware though! There are tons of new companies emerging, who promise you millions of dollars, new connections and new clients with the click of a mouse. Be careful of such scams, protect your message, your business plan, and your business integrity no matter which sector of business you’re in. There is definitely work to be done for anyone who wants to succeed. There is no such thing like one strategy fits all.

You need to know your message, know what you want from going viral. If you’re an artist for example, you need to have a concrete message, protect your image and be careful what you share and who manages all that for you.

If you’re a business that sells services, you also have to be careful, protect your brand, your services and make sure that your message is clear, honest and all your promises are ironclad.

I have helped numerous clients succeed online, and keep in mind that a blog, a Facebook page, a twitter account and a YouTube channel are all there for you for free. Don’t fall in the trap of what people tell you about thousands of dollars needed to kick-start your viral existence.

Give me a call and I will be happy to coach you and show you how it is all done.

 

Social Media, Social Technology

I want to share with all of you my latest thrill. I was invited by Tony Robbins to attend a webinar “Business Mastery and Social Technology“, which took place yesterday. The speaker, Scott Klososky, was so informative and I was really impressed by the plethora of information and new ideas that were shared.
First thing that caught my eye, was a quote from Sir Peter Blake: “New technology is common, new thinking is rare”.

I will share some stuff that I learned, and I am sure that you will see the “light” and understand how important it is to think outside the box and follow the mainstream.

1. A lot of huge companies get now the highest percentage of their referrals through social networks.
2. Digital Marketing and mobile technology are rally hot.
3. Create your organizational voice (your company’s id) socially.
4. Blogs tend to work better than newsletters and it is critical that you find your niche, create your voice and keep up weekly.
5. ORM (online reputation management) will be huge in the near future. Manage your online presence and reputation well.
6. Check out and learn about free software that you can use, like crowd sourcing websites.
7. Mobile apps. are really critical. You have to create a mobile version of your website, so that it is viewable from any smart or cell phone. A lot of people are now surfing the web through their cell phones. Flash sites do not work on mobile phones.
8. Improve your business processes. Become a leader with a 5 to 10 years view. Look far into the future to make sure you stay ahead of the game.

Thank you Scott Klososky and Tony Robbins.