Tag: Marketing and Advertising

Internet Presence of Businesses and Individuals

My line of business is very demanding and interesting. I see and hear a lot. What strikes me as strange, is how easily people who have no idea about how the world-wide web functions, decide to remove their presence from it.
Social Media, personal or business official websites, are an absolute must these days, especially if one tries to establish themselves as a public figure, business, artists, etc. The web is your business card, your portfolio, your proof of serious existence.
Other companies, your peers, business opportunities, knock on your virtual door, if you have a complete, and cohesive presence. Most people think that paying for a website is not worth their time and money, and that it serves them very little. What they don’t understand is, that without an official online presence, you do not receive the dues that you are worth either as a business entity, an artist, a professional.

Publicity, success, interaction, and branding are going hand-in-hand to help you establish who you are and what you do. The days of “leafing” through the phone book, listening to the radio to hear about someone for the first time, and simple existing out there are over.
Facebook, Twitter, YouTube and other social media channels are great aids, BUT your website is your business card. It is your stamp of authenticity, your complete resume, your entrepreneurial id card.

Do not take advice from people who are not in the business of marketing, branding and publicity. If you want success, you have to follow today’s rules. You have to give in order to receive. You can’t sit back and wait for Facebook to create your brand. Social Media is there to enhance your brand, not create it. Expensive as it may be, it is well worth the benefits, exposure to the entire world, and validity of your brand.

If you have any questions, or comments, contact me and I will help you understand the basics of this entire new world.

Knowing your Business

This is a topic that keeps coming up whenever I meet new clients. Everyone is eager to get a placement in the huge world of Social Media, the Internet and other Marketing Apps.

There are so many books out there; so many websites that promise to reveal all the secrets of marketing and viral explosions. The problem is that all this information is so cluttered and chaotic that most people get confused. They arrive to my office with certain ideas that they think are the panacea to what they think they need.

My first question always is: “Do you have a business plan?” That’s when I get the first blank look. Then I go on asking if they know what they want out of a web presence or social media placement. Most people are so confused that they can’t actually trust anyone anymore. They are so skeptic and unsure that in the end they lose focus.

Things are much simpler than they appear to be.

Step 1: Make sure you know who you are, what your area of expertise is and where you want to take it.

Step 2: Telling a professional to create wonders for you is not the key, if you are not ready to tackle the incoming traffic to your existing business.
Example: Let’s say that you offer tutoring in your community and you want to spread the word so that you get more students. Have you done your due diligence? Are you ready for more clients? Can you handle the incoming traffic to your business? Do you have the infrastructure to respond as a professional in a timely manner? Can you keep your new clientele?

Step 3: Sit and write down what your expectations are, how much work you are personally willing to put into your success, what your desirable outcome is and last but not least make absolutely sure that you are committed to learn the necessary skills to update your presence in the World Wide Web.

Having a website, a FaceBook page or a Twitter account is but the groundwork. Unless you are willing to invest some serious time to learn the ropes, update your information regularly and be precise, because the internet and social media sites especially have become the line between our social and professional lives blurring ever more with each passing day. You have the opportunity to connect with old friends, make new ones and expand your professional network with only a few clicks, from the comfort of your own home or office.

So, do your work, prepare yourself and seek professional help only when you are 100% ready and sure of what you are willing to invest and how much work you are ready to take on!