The Young at Heart Radio Show on KTMS News Talk 990
Here is what Patti Teel and I spoke about. We spoke about several issues.
I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.
Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.
So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.
If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!
We all want to land customers, subscribers and leads.
There is one caveat. BE HONEST, CLEAR and TRANSPARENT!
Nothing is more important. When a prospective customer asks you how much your services cost, please don’t reply try us out for a 50% off. Be honest and open and state your prices.
If you are afraid that your prices might turn someone away, guess what? Maybe you should reconsider your prices!
Social Media participants are inundated by different ads by the hour! If you want to stand out and succeed, make the difference.
DON’T share marketing videos that promise we will learn something, only to get bombarded with cliche questions like: Are you tired of doing this or that?
Are you frustrated by this or the other… and on and on for 4 or even 10 minutes, nobody can fast forward… GET TO THE POINT ALREADY!
Usually the point is, pay us and we will show you how to…..
By the time any potential customer has the patience to sit through your blah blah blah you have lost the sale!
Honesty, simplicity, openness, and straight to the point.
I am selling potatoes. Do you want to buy them? They will cost you $xxx
RESPECT your audience, and your brand.
As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
DELETE dormant or outdated accounts.
Make sure your headline represents who you are and what you do.
Update your accounts regularly.
Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
Make sure that your website and other pages state clearly what is is you do.
Make sure your contact information is accurate and easy to find, so that people can contact you!
NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contact me. I am here to help.
You have opened your Business.
You have created your website.
You are selling either services, tangible or intangible products.
Do you have a back-end ready to capture sales and refunds?
Is your website secure?
Are you set up and ready for international sales, sales taxes, and export/shipping regulations?
Is your sales and Refund Policy clear on your site to avoid claims and disputes?
Is your website GDPR ready?
Is your information current and uniform on all Social Media sites?
Don’t know how to put all this together?
Contact us and we will set you up for success!
You are a Business Owner! Congratulations!
I know it can feel intimidating, difficult and sometimes even confusing. I am here to help you navigate through this maze.
You provide services. Gardening, Landscaping, Cleaning, Business Consulting and so on.
Don’t let the technology of it all scare you. Here are a few golden rules that will help you succeed, retain and gain new customers and keep your staff happy:
- Keep a calendar. This is a must. Let’s say you offer your services Monday through Friday and you have 30 clients. It will be very hard for your staff and your customers to be happy with your results, if let’s say you interact with 15 of your customers in one day. Spread the days out so your calendar has 6 customers per day. Better servicing, your staff will have ample time to complete tasks, and most importantly, your customers will be happy.
- NEVER promise any customer that you will complete a job unless you are going to do it. It will hurt your business and show that you are unreliable.
- NEVER find excuses for not completing a task.
- Keep a notepad for every customer. In other words, one file per customer. You will say that this is too much. I will beg to differ. Reading through each customer’s notepad and reminding yourself and staff about tasks, you will always have a complete to-do-list per customer and can always mark completed. A lot of companies like yours have one notepad and keep writing notes on different pages. How productive is that? You will never remember where you wrote what and for which customer.
- NEVER settle for a job half done. You are the Business Owner. Be the mentor, the teacher and train your staff to be professional, finish every task for the specific day and customer.
- Show up at random times on random jobs, so that your staff will never slack. They will never know when and where you will be. Be the boss. Lead by example!
- NEVER tell a customer that you forgot to bring a necessary tool for the day’s work. Not your customer’s problem! Such mistakes will cost you assignments in the future.
So here you have it! GET ORGANIZED! It might be difficult in the beginning, but once you set your system up, it will be a breeze.
GOOD LUCK with your Business!
When money is tight, I hear from people all the time: “I need to find a job!”
Then I ask them what it is they are looking for. Most of my clients say that they really don’t care as long as they can bring home some much needed cash.
In reality, most of the people I know find excuses as to why a position when offered is not for them. I call them the dreamers. Prayers, dreams, The Secret, and other very useful books, when read by people who do not know their true meaning and message are not helping. The reason is that a lot of people believe in instant miracles. Hopes, dreams, aspirations and prayers are a great and positive way to look at life, but do not pay your immediate bills and responsibilities.
This is the trap that some people fall for. They wait for things to happen to them. In order to succeed in life, of course you have to be positive, be in tune with your environment, visualize a great outcome; but you also need to be realistic and WORK to achieve your goals.
If you want to become the next famous Rock Star for example, you can easily pack grocery bags while you work on your dream. A daily dose of reality keeps you grounded and makes you stronger. Until you stand on your own two feet and take responsibly for your own life, you will never truly know how strong you are.
So take charge of your life, work hard to achieve your goals and let nothing get in your way. Be respectful, determined and positive. Always give back to those who are willing to help you, always ask to help your fellow human beings and never hold back.
Times are hard, strange, and finances are tough. Credit card debt, Banks that don’t give you the loan or break you need bills, mortgages, rents, car payments. Everyone would be thrilled to have their problems solved by the push of a button.
Hang in there, look in the mirror, make a daily reality check and ALWAYS be thankful for what you do have today.
So many people are telling me that they are having complaints, problems, and are unsure as how to smooth out their professional relationships.
The rule is: NEVER mix personal and professional. If you do business with a friend and have any issue at all, keep it on a professional level. DO NOT share with your friends and family. This is totally unprofessional and the start of your problems.
ALWAYS be open, talk it out, and respect what the other person has to offer. Business relationships of any kind have a start point and a finish point. When you close such a relationship, be very clear as to why you chose to do so, and part amicably. Some of my clients have followed my advice and are very thankful for it, because they have saved personal relationships and their professional integrity this way.
It is a disaster when your friends draw their own conclusions, when in fact they are clueless about business or the specific relationship/contract that has ended.
One of the facts of small business owners is that they find someone they like on a personal level, and try to do business with them. They are so eager to solve all their problems at once that they usually don’t “hear” what the other party is offering. They just follow their wishful thinking, even though they are not clear about what they expect from a deal. The deal goes on and they discover midflight that the services offered are different than their expectations.
There are different approaches to solving that, and you be the judge of which is the correct way:
- You sit down and talk, explain in detail your expectations as a client, and if both parties find out that this relationship does not benefit either party, you simply and professionally say goodbye. Chapter closed.
- You are unsure of what your exact needs are, you are not satisfied with the services you receive, and you do not share your thoughts exactly, but decide to end this business relationship. You then proceed to talking to others, who in return have their own opinions and the professional who offers his/her services, starts being criticized to no fault of their own. Be very careful about toying with someone’s reputation and integrity.
- You sever both personal and professional relationship because you mix personal and professional issues.
In a few words, business is business, and friendship is friendship. Do not make it personal. Do not treat other professionals in a way that you would hate to be treated. These are shark infested waters and guess what? Someone might actually seek legal action against you for slandering, especially if you are dealing with a bigger company.
I receive a ton of business opportunities daily asking me to add a link on my website. There are so many “home based business” opportunities out there, and I never want to post anything that will either mislead my readers and clients, or be a scam.
Most of us need extra income these days to add to our incomes, in order to cover expenses, mortgages, tuition and so much more.
You can read more on my website: www.mariellastockmal.com/CAREERS.htm
It isn’t always easy to find exactly what one is looking for, but this company is worth the try. If you decide to make the call, mention me, so they will give you extra care.
I will try to post more legitimate and solid opportunities like these, as they come to me. I scrutinize everything before I post here or on my site.
Keep coming back for more!