Tag: Social Media

Social Media Behavior Rules

Yes, there are Social Media Behavior Rules!
Don’t expect shares, re-posts, commenting etc, if you never reciprocate.
Social Media needs interaction. Unless you pay the same respect and attention to others who follow you or are members of your pages, they will never return the favor.
Especially professionals you have worked with. If you don;t care, nobody else will. Show you are respectful, show you know how to follow requests for sharing posts or information. By sitting idle and just posting your own stuff, nobody will care.
It takes a village. The more visibility you want, the more effort you have to put in by actually reading posts by others, commenting, sharing etc. And this goes for EVERY Social Media Outlet.
Having a lot of followers that you never interact with, tells the world that you are only in it for yourself.
So, in order to gain momentum and get where you want, show RESPECT to receive respect!

Hire the proper help

GET ORGANIZED!!!
It doesn’t matter at all how small or big your business is.
You cannot have 2, 3 or 4 different Facebook pages, LinkedIn pages and Twitter accounts.
Your presence has to be cohesive, uniform throughout all Social Media channels.
I have seen clients who are trying really hard and the response online is zero! WHY? Because the person or company dealing with their Social Media Marketing is NOT paying attention, or is completely disorganized.
You are trying hard to land new clients, to retain business and to grow. How can you accomplish all that when any prospective client searches for you online and finds outdated profiles, pages and links? When you have more than one live profiles and non are properly set up to portray who you really are and what you really do?
BASIC RULES:
  1. 1. Place your Logo on your website and ALL Social Media pages and profiles. Shows who you are and your brand starts getting recognized.
  2. 2. Have ONLY ONE Facebook, LinkedIn, Twitter, etc Page.
  3. 3. Link your website to ALL your Social Media pages, so that whenever you post an article, news, etc the content can be automatically shared throughout Social Media immediately.
  4. 4. Keep active on your Social Media profiles. Interact with others, like posts, comment, share. This is how you get traction.
  5. 5. If you are not sure about the person/company that deals with your social media marketing, don’t waste your hard earned money. ASK questions, follow up with them, make sure they represent your brand professionally, and do your company good.
  6. 6. Posting once every few months just to show you that they are working for you, will never get you results.
So I say it again! GET ORGANIZED!! Hire only the ones that are result driven, that will not put you in the back burner if you are not the multi millionaire company.
Feel free to contact me if you have any questions.

Social Media Posting: Can You Overdo it?

Doing too much social media posting (posting too often, displaying the wrong things, or being present on the wrong social channels) can harm your strategy.
Why is This Happening?
Social media users understand the purpose of advertising, so they tolerate it. However, they don’t always recognize the content presented to them in their news feeds as being promotional.
People follow brands on social media because they offer engaging, exciting, and valuable content. Once they start seeing too much unoriginal and repetitive content, they realize that they are simply targets for advertising. They become frustrated and irritated because the brand they’re following isn’t creating anything innovative or new.
Read the Full article here
You can only hurt your efforts by posting daily, let alone multiple times daily! You are destroying your brand! When your audience gets sick and tired by the same message, you have lost the war before even starting the battle!
RESPECT your potential buyers!

 

Basic Marketing Rules

We all understand the need to attract new customers. There are some rules though that can make or break your brand.
If you are not a professional marketer, do your company a huge favor and hire one.
Common mistakes made in trying to create your brand and attract interest are:

  1. You post every single day. This is immediately turning people off, because in essence you are selling the same message with different pictures.
  2. You promise a big picture but your actual product/service is only a fraction of this picture. BE CLEAR AND HONEST!
  3. You change your course but have promised something else to your audience. Big mistake here. Publish an article of your change and explain the decision making.
  4. You create constant questionnaires that basically have the same content, hoping to engage more people.
  5. You are not looking at products that are using the same language as you for their marketing. Be very clear about what it is you are doing.
  6. Make your product stand out by fine tuning your message. Be exact, be honest and respect the marketing deluge people are receiving daily on every Social Media Platform.
  7. HIRE A PROFESSIONAL MARKETER. Never assume that reading a few How-To books will make you an expert.

 

Mistakes that create risks

As I have said before, not everyone is savvy when it comes to Social Media and Marketing their specific business.
There are a lot of mistakes that create risks and make you look unprofessional, which in turn will make your chances to get new clients fade.
Here are a few basic rules to follow:
  1. Do not have more than one account on Facebook, Twitter, LinkedIn, and Instagram. You never know which account will be found by prospective clients.
  2. DELETE dormant or outdated accounts.
  3. Make sure your headline represents who you are and what you do.
  4. Update your accounts regularly.
  5. Make sure that the person you hire to represent you online and market your business is really worth the money you spend.
  6. Do not use your business accounts and profiles to post irrelevant articles or information. It is not good for your Company’s image.
  7. Make sure you have a secure website address, starting with HTTPS! This is very important nowadays.
  8. Make sure that your website and other pages state clearly what is is you do.
  9. Make sure your contact information is accurate and easy to find, so that people can contact you!
  10. NEVER have a contact us page on your website if nobody in your business has the task to respond. I cannot stress that one enough! How frustrating for any prospective client to fill out a contact form on your website and never receive a response.
If you have more questions, please contact me. I am here to help.

How to upgrade your company

Some very important steps to succeed

 

  1. DO NOT have a simple http website! HTTPS is a must nowadays
  2. DO NOT have wrong links on your website. If you have a twitter account and your link just points to twitter.com instead of your account, you are losing followers and visibility.
  3. Never leave your Copyright date sitting at the bottom of your website for years….. Update yearly! Not doing so, shows your visitors that you are not actively engaging.
  4. You MUST have even a simple GDPR page and pop up so that people can accept your online policy.
  5. Update your website’s links! Google+ IS NO LONGER AVAILABLE!
  6. Be active on LinkedIn. A company name without any engagement, Company owners, CEO’s, COO’s etc without at least a picture on their profile are making people question your commitment.
  7. Update, Update, Update! Even your website’s theme. We are in 2019, not 2000 anymore!

 

Follow those steps and you will see the difference in engagement and even new potential customers/buyers.

Don’t slack! Work it!

Scam and Fraud Rules!

  1. THE IRS WILL NEVER CALL YOU.
    Anyone claiming it’s the IRS, simply hang up and block the caller.
  2. Your Bank will NEVER call you!
    Simply hang up and block the caller.
  3. SOCIAL SECURITY will NEVER call you! Your SSN can never expire for any reason!!! Hang up and block the caller.
  4. Chinese phone calls are bugging a lot of phone numbers.
    Simply hang up and block the caller.
  5. ANY call that starts with a recorded message is a SCAM!
    Simply hang up and block the caller.
  6. ANY caller that asks for your debit or credit card information to send you a free product is a SCAM!!!
    Hang up and block the caller.
  7. ANYONE calling you about a family member is a SCAMMER!
    Hang up and block the caller!
  8. Facebook will NEVER give money for any click, like or share!
    Stop sharing such information.
  9. NEVER click on links you don’t feel sure about.
Don’t panic! Authorities of any kind will NEVER call you to ask you for your social security number, bank account number, or debit/credit card number! Don’t fall for those phone calls.
Don’t fall for false shared information on Social Media!!!
A great solution is NEVER to answer calls from numbers that are not in your contacts list!

Wannabe entrepreneurs and authorities

Today, I opened Twitter to read the latest. To my dismay I find some people who found some webinar on how to make some quick money, and started tweeting 40 times a day, simply posting pictures with links to an obvious Clickbank account.

People wake up! You can’t possibly teach what you don’t know. If you want to become a true authority on a subject, do yourself a huge favor and study. Nothing in life comes easy. If this were the case, then everyone would be a billionaire and “share” their secrets.

Your posts and blogs aren’t even written properly. If you want a piece of this pie and really yearn to become an entrepreneur and authority on a subject, then do it in a respectful way, earn the trust ans respect of your peers through patience, perseverance, continuous learning and for crying out loud hire an editor. If you cant even use proper English, then do us and yourself a favor and go back to school.

How on earth do you expect to succeed when average is good enough for you?

I will give a few examples:

1. Share to spread words. WHAT?

2. I can give you many informations. IN WHICH SCHOOL did you learn this?

If you can’t even write properly to convey your message and sell your services or product, don’t you think that a prospective client will think twice before hiring you?

So wannabe entrepreneurs buckle down and educate yourselves.

Marketing Ethics

I don’t know about you, but I am sick and tired with the current marketing strategies of certain companies. You are invited to watch a video, or a landing page, and it literally loses me in the first 5 seconds.

You will ask why? Well, I don’t want to hear 600 times if I would love to look better, make more money, or anything, accompanied by not so official stories of success, only to end up at the end of the video or page, to see that IF you REALLY want all that you have to buy this, that or the other.

How about you start respecting your prospective clients and customers by being honest. Yes share a video or a landing page or even a webinar, and take 10 seconds to tell your audience all the great stuff your company offers, if we only pay this or that amount to learn the how to, or buy your product?

Don’t underestimate the savvy consumer or business person by claiming things that are not proven. Branding your company and gaining respect in the market is essential. Don’t use Facebook or other social media with LOUD titles such as W. White is being fired from TV O M G she is hiding a huge secret, or Helen DeGeneres, only to have people land to a page that claims to have the latest cream, or pill that will magically transform you.

Have you ever seen Dell let’s say, or Macy’s, or Microsoft drag you through the mud to convince you to buy something or subscribe to a service? Of course not! Be honest. Respect who you are and what your company stands for.

In today’s ever changing market, EVERYONE wants to become a billionaire in 5 minutes, pushing buttons, becoming an affiliate of shady companies that show you income pictures from their so called Bank Accounts or PayPal accounts.

Give me a break!

And I do not mean everyone! There are fantastic, hard working honest companies that stand behind their products or services and who respect YOU, the end buyer.

Stick with those good companies and do not fall prey for shady business practices. It is really a shame to see such ethics and conduct, especially now that we have so many wonderful tools to further our businesses and be proud of our process, our product and the people we come in contact with!

Quackmail: Why You Shouldn’t Fall For The Internet’s Newest Fool, The Food Babe.

I had to share this article, because we all fall prey to so-called “insiders” and “experts” who claim they know everything, but in the end confuse the public even more.

Article, courtesy of: http://www.forbes.com/sites/trevorbutterworth/2014/06/16/quackmail-why-you-shouldnt-fall-for-the-internets-newest-fool-the-food-babe/

She made the front page of the Financial Times as the blogger who humbled Big Food and whose latest campaign for transparency in beer ingredients left “The King of Beers,” Anheuser Busch InBev, and close running rival SabMiller clamoring like Neville Chamberlain to appease a bully. “The rapid response by AB InBev and SABMiller—which capitulated to Ms Hari’s demands within 36 hours—underscores the growing power of social media over corporate policy,” wrote the FT’s Consumer Industries Editor, Scheherazade Daneshkhu.

Ironically, one of the key factoids in blogger Vani Hari—aka, “The Food Babe’s”—attack on Big Beer was that they “even use fish swim bladders” to make their product without putting this self-evidently dodgy fact on the label; the implication is that beer should not from fish bladder be made. Yet, isinglass—as dried fish bladder is Tolkienesquely called—has been used to clarify beer, wine and liquor since the early 18th century, and its manufacture was widespread in Colonial America (a versatile compound, it was also mixed with gin and used as a glue to repair broken china). While this may cause vegans to pause before a draught, isinglass has been used and consumed without incident for centuries. Continue reading “Quackmail: Why You Shouldn’t Fall For The Internet’s Newest Fool, The Food Babe.”