I am talking here about small AM stations that broadcast locally.
They host hard working people who broadcast their shows and finish wondering why they do not see any growth.
I will share an example: I was recently invited to talk about my business by a wonderful woman who does an excellent series of shows. The date of airing the program arrives. The radio station is nowhere to be seen online.
The signal is iffy at best from home if you have an actual radio nowadays. In the car it’s almost impossible. You have to drive around and find a place where the reception is right.
Their website is as well as abandoned…. You email a person from the contact list they offer on their site, only to receive a reply that this person is no longer at their station. Not to mention that their site is not secure.
So a few pieces of critical advice:
I assume that you are in business to succeed. In order to do this, you must at least hire someone who knows what 2019 means to your audiences. You absolutely MUST update your website and broadcast online.
You MUST respect all those you have entrusted you with their programs and have worked hard to create them.
If you don’t update your brand, you might as well close your business.
This sort of behavior and disinterest is unacceptable in this day and age. There is way too much competition out there and if you don’t jump FAST and fix what’s broken, VERY few will give you more chances!
Some very important steps to succeed
- DO NOT have a simple http website! HTTPS is a must nowadays
- DO NOT have wrong links on your website. If you have a twitter account and your link just points to twitter.com instead of your account, you are losing followers and visibility.
- Never leave your Copyright date sitting at the bottom of your website for years….. Update yearly! Not doing so, shows your visitors that you are not actively engaging.
- You MUST have even a simple GDPR page and pop up so that people can accept your online policy.
- Update your website’s links! Google+ IS NO LONGER AVAILABLE!
- Be active on LinkedIn. A company name without any engagement, Company owners, CEO’s, COO’s etc without at least a picture on their profile are making people question your commitment.
- Update, Update, Update! Even your website’s theme. We are in 2019, not 2000 anymore!
Follow those steps and you will see the difference in engagement and even new potential customers/buyers.
Don’t slack! Work it!
We are born multi-taskers!
We are fighters!
We have so much to offer!
We should not accept that age will defeat our goals, dreams and creativity! We should not accept losing good jobs because some of us are over 50!
We are women! We are strong! We can still dream, do, make things happen, have great lives and careers. We are not ready to be put aside!
Fellow women keep being strong, let’s keep empowering each other, help each other succeed and show the world what we are made of.
Success comes from viewing your career and job for what it exactly is. There is nothing personal there, except for your commitment to the company you work for and putting your best foot forward daily.
During your life, you make acquaintances, and meet new people. Some become friends, some stay business acquaintances.
Never ever criticize any person for moving on, for changing roles, for accepting a new position, for working with people that you have a personal dislike to. This is unethical, selfish and self destructive.
Although the world is a huge place, the career sector in the city you live in, is pretty small. Don’t burn your chances for a next move by putting your Ego upfront.
Always be polite, professional, accepting, never hold grudges.
Companies come and go. People still need to make a decent living, and strive for the best.
Even CEO’s are being replaced at a maddening pace. Some of them are creative and also move on.
Our advice: NEVER burn bridges by letting your ego and pride get in the way.
Personal growth goes a very long way.
A lot of people get stuck behind their ego, never move on in life, “hate” situations and never forgive and forget. They keep carrying grudges, filter the world around them through a warped lens, and live in a very definite space that makes them unhappy whether they realize it or not.
In the business and career world, personal has absolutely nothing to do with professional. Good manners, positive attitude, leaving ego aside, does not even come to the picture for those people.
Imagine landing the job of your dreams, and still feeling miserable because the whole world is against you, or so you think. This affects your performance, your communication with colleagues, bosses, team members and believe it or not your own family.
It is really so simple to live and let live, to let go. The past can only serve as lessons learned. If we use the past to dictate our attitude toward life and people around us, all we can do eventually is lose everything.
Our journey on this planet is minuscule. Before we know it, life passes and we are stuck in our 60’s, 70’s and live in regret.
I will ask one question that I kept asking in the seminars I used to teach: Someone calls you stupid. You hear the sound that these words make. Do you let it get in? Does this define who you know you are?
Your “person” your “ego” do not belong in any equation. Neither in your professional, nor in your private life.
Every human being is different, makes mistakes, learns, and moves on. By getting glued on what ifs, on past situations that can no longer be changed, on grudges, you only hurt yourself and take others down with you.
Conclusion: Live every moment in harmony, see others for who they are, never judge, never assume and never be passive aggressive. Neither your career nor your life can become better.
Last question: Which is better? Living a miserable lonely life, or being part of this huge community that is called life, enjoy all the curves and ups and downs, and keep going. Fall in bed every night knowing that you have given the world and those around you the very darn best that you can EVERY SINGLE DAY!
This will only give you back loyal friends, colleagues, a happy family and great success at everything that you do.
I have met lately a lot of people really confused by all the Social Media hype, the marketing webinars, and are at a total loss.
I am not talking about the young person who wants to start a career as a blogger and tries to monetize a blog and swims in the depths of webinars.
I am talking about Business owners that are not in the tech industry.
Chiropractors, businesses that offer services, shops that need more clients, whether they are spas, beauty salons, etc.
There is a pretty simple formula that can help your business. All you need is to learn the basic ropes, and then follow up. Don’t be afraid of the big bad web. If you learn how this all works in a few easy steps, you will see results.
Contact me and I will create a complete package for your business, show you how it all works and what it all means.
We all need our business to succeed, we all need to receive the best for what we offer.
I am waiting for your email, call, Facebook message. Whatever works for you.
I am here to help untangle the mental blocks, and take the fear away of the unknown.
I don’t know about you, but I am sick and tired with the current marketing strategies of certain companies. You are invited to watch a video, or a landing page, and it literally loses me in the first 5 seconds.
You will ask why? Well, I don’t want to hear 600 times if I would love to look better, make more money, or anything, accompanied by not so official stories of success, only to end up at the end of the video or page, to see that IF you REALLY want all that you have to buy this, that or the other.
How about you start respecting your prospective clients and customers by being honest. Yes share a video or a landing page or even a webinar, and take 10 seconds to tell your audience all the great stuff your company offers, if we only pay this or that amount to learn the how to, or buy your product?
Don’t underestimate the savvy consumer or business person by claiming things that are not proven. Branding your company and gaining respect in the market is essential. Don’t use Facebook or other social media with LOUD titles such as W. White is being fired from TV O M G she is hiding a huge secret, or Helen DeGeneres, only to have people land to a page that claims to have the latest cream, or pill that will magically transform you.
Have you ever seen Dell let’s say, or Macy’s, or Microsoft drag you through the mud to convince you to buy something or subscribe to a service? Of course not! Be honest. Respect who you are and what your company stands for.
In today’s ever changing market, EVERYONE wants to become a billionaire in 5 minutes, pushing buttons, becoming an affiliate of shady companies that show you income pictures from their so called Bank Accounts or PayPal accounts.
Give me a break!
And I do not mean everyone! There are fantastic, hard working honest companies that stand behind their products or services and who respect YOU, the end buyer.
Stick with those good companies and do not fall prey for shady business practices. It is really a shame to see such ethics and conduct, especially now that we have so many wonderful tools to further our businesses and be proud of our process, our product and the people we come in contact with!
I had to share this article, because we all fall prey to so-called “insiders” and “experts” who claim they know everything, but in the end confuse the public even more.
She made the front page of the Financial Times as the blogger who humbled Big Food and whose latest campaign for transparency in beer ingredients left “The King of Beers,” Anheuser Busch InBev, and close running rival SabMiller clamoring like Neville Chamberlain to appease a bully. “The rapid response by AB InBev and SABMiller—which capitulated to Ms Hari’s demands within 36 hours—underscores the growing power of social media over corporate policy,” wrote the FT’s Consumer Industries Editor, Scheherazade Daneshkhu.
Ironically, one of the key factoids in blogger Vani Hari—aka, “The Food Babe’s”—attack on Big Beer was that they “even use fish swim bladders” to make their product without putting this self-evidently dodgy fact on the label; the implication is that beer should not from fish bladder be made. Yet, isinglass—as dried fish bladder is Tolkienesquely called—has been used to clarify beer, wine and liquor since the early 18th century, and its manufacture was widespread in Colonial America (a versatile compound, it was also mixed with gin and used as a glue to repair broken china). While this may cause vegans to pause before a draught, isinglass has been used and consumed without incident for centuries. Continue reading “Quackmail: Why You Shouldn’t Fall For The Internet’s Newest Fool, The Food Babe.”